Digital agriculture and agronomic research: WINTERSTEIGER and Delair sign strategic partnership

Exclusive distribution agreement will enable WINTERSTEIGER to offer both field trials technology and visual intelligence to meet growing demand in the area of agricultural research.

WINTERSTEIGER, world market leader in field trials, and Delair, a leading provider of end-to-end solutions for visual data management, today announced that they have entered into a strategic partnership. Their combined offer encompassing research equipment for agriculture and solutions for visual data management is focused on seed cultivation companies, universities, research institutions, and agrochemical concerns. Under this agreement WINTERSTEIGER has become an exclusive sales partner for Delair field trials hardware and software. The business partners presented their joint commercial launch strategy at the annual DLG technicians conference on January 28–29, 2020 in Hanover.